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But on the other hand, whilst sales may be up in dollar terms, inflation will rein in increases in sales order volumes. Retail consultancy GlobalData predicts that sales value will be up by 6.6% – a lower level of growth than we saw in 2021, when stimulus payments were still fuelling spending.
So whilst it’s not a bad picture, it’s not great either, and the retailers who will make the most of the season are those who can attract customers and sales, whilst driving efficiencies and cost savings for a profitable holiday season.
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