MailChimp CEO Ben Chestnut has announced that he’s stepping down from his executive role to be replaced by Rania Succar. Interestingly, his resignation is occurring shortly after multiple crypto companies have reported being ejected from the platform.
- In a tweet on Tuesday, Decrypt editor-in-chief Daniel Roberts said Mailchimp deactivated the firm’s newsletter account “without warning or explanation.” Decrypt is a cryptocurrency news publication founded by the blockchain software technology company, Consensys.
- Messari – a crypto markets intelligence provider – has also been de-platformed. “Not only was there zero warning, we can’t even access our subscriber lists (which luckily we have a backup of because I trust nobody),” tweeted jared.info of Messari’s marketing department on Wednesday.
- Other crypto firms say they were removed from the platform earlier in the month. Self-custody crypto wallet Edge was removed on Tuesday, While the Cryptoon Goonz blockchain brand felt the boot on August 5th.
- Jesse Friedland of Cryptoon Goonz received a response from MailChimp on the matter. The company confirmed that it was distinctly targeting crypto firms with platform removal.
“We cannot allow business involved in the sale, transaction, trading, exchange, storage, marketing or production of cryptocurrencies, virtual currencies, or any digital assets,” it read.
- Mailchimp said the need for removal was related to “protecting the deliverability” of its customers. Meanwhile, it said the risk associated with the CryptoGoonz account was “too great” to support sending.
- Mailchimp is an email marketing service and marketing automation platform. Firms like Celsius and BlockchainCom have had their clients’ email lists leaked due to complications with similar firms in July.
- MailChimp technically banned crypto companies back in 2018 citing “higher-than-average abuse complaints” from related campaigns. Recently, however, the bans have begun applying to firms that seemingly comply with its terms of service.