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Retail data analytics is one such retail technology. Retailers used it during the pandemic to respond to covid requests, but now realise its broader potential. Retail data analytics can help retail businesses find innovative ways to make operational efficiencies, strengthen customer relationships and loyalty and deliver an outstanding shopping experience. By capturing data from a range of operational systems – inventory, retailer POS, marketing, promotion types, loyalty, supply chain movement, consumer demand – and pulling it all together, retailers can see patterns within their business, understand consumer behaviours, spot trends early and adapt rapidly.
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